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| Importance & Psychology Of Colors. |
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A Logo reflects the vision, directions and goal
of any company and it is the first step to success of yours business. Logo is t he first instant we have at presenting ourselves to viewers in our web page. This brings us to the importance of good design and proper color choices. First impressions are very important. We must make the best of them because we are only allowed one logo.
Remember this is your store front, and you must treat it respectfully. Good logo design
and proper colors choice are crucial as
well. It is a good part of the reason why viewers bother to look over your content at
all. Regardless of how incredible your content may be, you need to welcome them and make them feel that you are best for it, while they
are there. Or they will leave. |
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In 1666, English scientist Sir Isaac Newton discovered that when pure white light is passed through a prism, it separates into all of the visible colors. Newton also found that each color
is comprised of a single wavelength and cannot be separated any further into other colors.
Further experiments demonstrated that light could be combined to form other colors.
For example, red light mixed with yellow light creates an orange color. A color resulting from
a mix of two other colors is known as a metamer . Some colors, such as yellow and purple, cancel each other out when mixed and result in a white light. These competing colors are
known as complements .
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While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors
and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings
of warmth and comfort to feelings of anger and hostility.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple,
and green. These colors are often described as calm, but can also call to mind feelings of
sadness or indifference
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The Color Psychology of Black |
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- Black absorbs all light in the color spectrum.
- Black is often used as a symbol of menace or evil ,
but it is also popular as an indicator of power. It is used
to represent treacherous characters such as Dracula and is often associated with witchcraft.
- Black is associated with death and mourning in
many cultures. It is also associated with unhappiness, sexuality, formality, and sophistication.
- In ancient Egypt , black represented life and rebirth .
- Black is often used in fashion because of its slimming quality .
- Consider how black is used in language: Black Death, blackout, black cat, black list, black market, black tie, black belt.
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The Color Psychology of Wite |
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- White represents purity or innocence .
- White is bright and can create a sense of space or add highlights.
- White is also described as cold, bland, and sterile . Rooms painted completely white can seem spacious, but empty and unfriendly. Hospitals and hospital workers use white to create a sense of sterility.
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The Color Psychology of Red |
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- Red is a bright, warm color that evokes strong emotions .
- Red is associated with love, warmth, and comfort .
- Red is also considered an intense, or even angry, color that creates feelings of excitement or intensity .
- Consider how red is used in language : redneck,
red-hot, red-handed, paint the town red, seeing red
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The Color Psychology of Blue |
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- Blue is described as a favorite color by many people and is the color most preferred by men . Women tend to
buy blue clothing for men because they believe men prefer it.
- Blue calls to mind feelings of calmness or serenity .
It is often described as peaceful, tranquil, secure, and orderly.
- Blue can also create feelings of sadness or aloofness .
- Blue is often used to decorate offices because research has shown that people are more productive in blue rooms .
- Blue is one of the most popular colors, but it is one of the least appetizing . Some weight loss plans even recommend eating your food off of a blue plate. Blue rarely occurs naturally in food aside from blueberries
and some plums. Also, humans are geared to avoid foods that are poisonous and blue coloring in food is often a sign of spoilage or poison.
- Blue can also lower the pulse rate and body temperature.
- Consider how blue is used in language : blue moon, blue Monday, blue blood, the blues, and blue ribbon.
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The Color Psychology of Green |
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- Green is a cool color that symbolizes nature and the natural world.
- Grean also represents tranquility, good luck, health, and jealousy .
- Researchers have also found that green can improve reading ability . Some students may find that laying a transparent sheet of green paper over reading material increases reading speed and comprehension.
- Green has long been a symbol of fertility and was once the preferred color choice for wedding gowns in the 15th-century. Even today, green M & M's (an American chocolate candy) are said to send a sexual message.
- Green is often used in decorating for its calming effect. For example, guests waiting to appear on television programs often wait in a "green room" to relax.
- Green is thought to relieve stress and help heal. Those who have a green work environment experience fewer stomachaches.
- Consider how green is used in language : green
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The Color Psychology of Yellow |
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- Yellow is a bright that is often described as cheery
and warm .
- Yellow is also the most fatiguing to the eye due to
the high amount of light that is reflected. Using yellow
as a background on paper or computer monitors can
lead to eyestrain or vision loss in extreme cases.
- Yellow can also create feelings of frustration and anger . While it is considered a cheerful color, people
are more likely to lose their tempers in yellow rooms
and babies tend to cry more in yellow rooms.
- Yellow can also increase the metabolism .
- Since yellow is the most visible color, it is also the most attention-getting color Yellow can be used in small amount to draw notice, such as on traffic sign or advertisements
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The Color Psychology of Purple |
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- Purple is the symbol of royalty and wealth .
- Purple also represents wisdom.
- Purple does not often occur in nature, it can sometimes appear exotic or artificial .
- Purple also shows spirituality .
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The Color Psychology of Brown |
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- Brown is a natural color that evokes a sense of
strength and reliability.
- Brown can also create feelings of sadness and isolation.
- Brown brings to mind feeling of warmth, comfort, and security.
- Brown is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated
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The Color Psychology of Orange |
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- Orange is a combination of yellow and red and is considered an energetic color.
- Orange calls to mind feelings of excitement, enthusiasm, and warmth .
- Orange is often used to draw attention , such as in traffic signs and advertising.
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The Color Psychology of Pink |
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- Pink is essentially a light red and is usually associated with love and romance .
- Pink is thought to have a calming effect . One shade known as "drunk-tank pink" is sometimes used in
prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to keep the players passive and less energetic.
- While pink's calming effect has been demonstrated, researchers of color psychology have found that this
effect only occurs during the initial exposure to the color. When used in prisons, inmates often become
even more agitated once they become accustomed to
the
color.
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If you want to Ask, any further information about how to create
the best Logo Design for your company or business.
So please call on our number 0845-094-1254.
So Order , And Choose Yours Logo Color Now !.
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